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Meta Ads matched with HighLevel Meta Ads HighLevel

Your client does not want more data, they want clarity.

Prove real results to your clients without relying on the ad manager’s own attribution.

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From R$ 29.90/month per client. No lock-in, cancel any time.

Escallar B.I. client dashboard showing spend, cost per lead, return, conversion funnel and lead sources
Escallar B.I. client management screen with connected accounts, linked users and contracted clients
Custom metric editor building ROAS as CRM revenue divided by Meta Ads spend
Attribution setup matching the Meta ad name against the HighLevel UTM Content field
Top Meta Ads table with spend, revenue, return, CAC, sales and leads creative by creative
  • Real ROAS
  • Real CAC
  • Real CPL
  • Real leads from the CRM
  • Meta Ads tied to HighLevel
  • Refreshes itself every day
  • Your brand on the client dashboard
  • No spreadsheet to update
  • No hours lost hunting for data
  • No Ads Manager screenshots on WhatsApp
  • Real ROAS
  • Real CAC
  • Real CPL
  • Real leads from the CRM
  • Meta Ads tied to HighLevel
  • Refreshes itself every day
  • Your brand on the client dashboard
  • No spreadsheet to update
  • No hours lost hunting for data
  • No Ads Manager screenshots on WhatsApp

A familiar scene

HighLevel handles sales management. It just does not deliver clarity to the client.

We built Escallar B.I. to fix that, and to show your clients the real results, not whatever the ad manager managed to capture.

01
HighLevel · the starting point
HighLevel dashboard showing won opportunities, open value and conversion rate
02
Escallar B.I. · what your client gets to see
Escallar B.I. dashboard showing spend, cost per lead, return, conversion funnel and lead sources

Demo

See it and check for yourself

Escallar B.I. demo video cover

Real attribution

The creative that spent is the same one that closed the deal

The system links every Meta ad to its matching HighLevel contact and redoes the math from scratch: real leads, real sales, real revenue, and on top of those, CPL, CAC and ROAS that hold up in front of the client. The matching rule is yours and can be adjusted per client.

  • Real leads, sales and revenue, straight from the CRM
  • CPL, CAC and ROAS recalculated on those results
  • Creative-level reading, so you know what to scale
  • Configurable attribution rule, including custom HighLevel fields
Escallar B.I. creative table showing real CPL, real CAC and real ROAS

Custom metrics

The metric your operation runs on, even if it exists nowhere else

The product does not push canned indicators. You build your own under My Metrics, combining paid media and CRM data with a formula. Whatever you create works in the dashboard, in the creative table and in the report.

  • Free formulas with add, subtract, multiply and divide
  • Combines Meta Ads and HighLevel data in the same calculation
  • Shows up in client dashboards and reports like any other metric
  • Defined once, valid across the whole operation
Escallar B.I. custom metric builder

Client dashboard

They log in and see your agency, not a tool

Every client gets their own dashboard, in your brand and your color, opened straight from the browser. The reading is clean, built for someone who wants to understand results, not to run campaigns.

  • Your brand and color applied across the whole dashboard
  • Individual access per client, nothing to install
  • Available at any time, on desktop or phone
Escallar B.I. client dashboard with agency branding applied

Automated reports

Month-end reporting stops being your job

You set the cadence once and reports start going out on their own, carrying the same numbers as the dashboard. No deck built the night before, no version that contradicts what the client sees.

  • Recurring email delivery on the schedule you define
  • Same data source as the dashboard, zero rework
  • Signed with your agency identity

Your Agency

Performance Report

Client: Sample Client

Period: Aug 1, 2026 to Aug 31, 2026

Metric Value
Spend R$ 1,510.63
Revenue R$ 4,328.25
Sales 11
Opportunities 267
Leads 278

For a more complete analysis, click the button below to access the dashboard.

Access Dashboard

Report automatically generated by Your Agency.

Your Agency · Sent automatically, please do not reply to this email.

Example of the automated report delivered by email, showing spend, revenue, sales, opportunities and leads for the period.

The client actually understands it

A reading designed for the person paying for results

The structure guides how the data is read and makes it easy to interpret.

  • 01

    Strategic indicators

    Spend, cost per lead and return side by side at the top. In three seconds the client knows whether the money is coming back, without you explaining anything.

  • 02

    Conversion funnel

    From lead to sale, with cost and rate at every stage. The client stops seeing loose metrics and starts seeing the journey, which exposes the strategic thinking behind your work.

  • 03

    Creative performance

    Every ad with thumbnail, spend, revenue, CAC and sales. No aggregated data hiding what works: each creative answers for its own result.

  • 04

    Sales origin

    Where each closed sale came from, by channel and campaign. That traceability turns the report into proof of work and ends the debate about the value of paid traffic.

  • 05

    Revenue month by month

    The history of business growth in a single chart. Seeing the evolution organized by period, the client connects spend to results on their own.

  • 06

    Lead origin

    Distribution by channel, campaign and creative. This level of detail separates strategic management from number delivery, and it is what sustains longer contracts and higher fees.

  • 07

    Leads day by day

    The generation curve across the period, showing trend and seasonality. The report stops being an isolated snapshot and becomes a strategic conversation.

  • 08

    Period comparison

    Every indicator carries its change against the previous period. The client sees movement, not a lone number they cannot judge.

How it works

From sign-up to your first dashboard, without an implementation project

Setup follows the flow your operation already uses: connect, match, publish and follow through.

  1. 1

    Create your account

    Pick how many clients you serve and finish signing up.

  2. 2

    Connect the platforms

    Authorize Meta Ads and HighLevel from the interface, in a few clicks.

  3. 3

    Set the matching rule

    Tell the system which field links an ad to a contact and real metrics start being calculated.

  4. 4

    Publish and schedule

    Release each client dashboard and let reports go out automatically.

Escallar B.I. client dashboard setup screen, with name, template, client and the connected HighLevel and Meta Ads accounts

The data changes your position in the conversation

The questions that stop turning into a debate in the results meeting

Without cross-system data
With Escallar B.I.
What a lead cost
Whatever the platform called a lead
The contact that exists in the CRM, source tracked
What a customer cost
An estimate made in a spreadsheet
Spend divided by deals booked as won
Which creative to scale
The one with more clicks and conversations
The one that shows up in client revenue
What the client sees
Whatever report you had time to build
A dashboard in your brand, updated daily

Pricing

A clear plan for an operation that keeps growing.

Everything else is unlimited: users, dashboards, metrics and reports. Pick below how many clients you serve.

3 clients

Monthly subscription

R$89.70 /month

That is R$29.90 per client List price
Create account for 3 clients
  • Clients 1 to 10: R$ 29.90 each
  • Clients 11 to 20: R$ 24.90 each
  • Clients 21 and up: R$ 19.90 each

Included at any quantity

  • Meta Ads Business Manager integration (up to 3 accounts per client)
  • Agency-level HighLevel integration, all your sub-accounts (1 account per client)
  • Unlimited client dashboards
  • Unlimited automated reports
  • Automatic daily data sync
  • Unlimited custom metrics

No lock-in, for real

The subscription is monthly and you cancel it yourself, from the billing portal, at any time. No penalty, no retention call, no minimum contract term.

The contracted quantity limits clients only. Billed monthly through Stripe, cancel any time from the billing portal.

Product evolution

What comes next, with transparency about what is not live yet

Full transparency: nothing listed here is available yet. This is what comes next.

  • Google Ads

    Coming soon

    Integration to add search on top of what Meta Ads brings.

  • Manager dashboard

    Coming soon

    Operations view with every account and client on a single screen.

  • Target Pro

    Coming soon

    Goals per client and tracking of how far they are from hitting them.

  • Budget Pro

    Coming soon

    Budget and pacing control per account.

  • UTM Builder

    Coming soon

    Standardized campaign tagging at the source.

  • Server-side tracking

    Coming soon

    Event tracking through the server, more resistant to blocking.

FAQ

What media buyers usually want to confirm before bringing in their operation

If anything is still unclear, talk to support before creating your account.

Do I need any other tool to build the dashboards?
No. Escallar B.I. is the whole platform: it connects straight to Meta Ads and HighLevel, keeps the history and builds the dashboards. There is no external template to maintain and no connector billed on the side.
How does the system know which ad produced the sale?
You define the rule. The system compares a field from the Meta ad against a field on the HighLevel contact, and you choose which fields to use and how to compare them, per client or per dashboard. A default is ready out of the box (ad name against utm_content), but it can be swapped for any other field, including a HighLevel custom field.
What exactly is "real" about these metrics?
A real lead is a contact that exists in the CRM. A real sale is an opportunity marked as won. Real revenue is the revenue of those opportunities. Real CPL, CAC and ROAS are recalculated on those numbers, not on conversions reported by the ads platform.
Can I build my own metrics?
Yes. Under My Metrics you build indicators with formulas, combining paid media and CRM data. They then become available in dashboards, in creative-level analysis and in reports.
Which platforms work today?
Meta Ads and HighLevel are available and sync daily. Google Ads is under development and cannot be connected yet.
How many accounts can I connect per client?
Each client supports up to 3 Meta Ads accounts and 1 HighLevel account.
Does the dashboard carry my brand?
Yes. The dashboard your client opens uses your brand and your color. They see your agency, not Escallar B.I..
How does billing work?
The subscription is monthly, processed through Stripe, and the amount depends on the contracted number of clients. The more clients, the lower the price per client.
Can I increase the number of clients later?
Yes. The quantity is adjusted inside the product as your book of business grows, and the subscription amount follows immediately.
Can I cancel?
Yes, any time, from the billing portal. There is no lock-in and no penalty.

At your next meeting, deliver a reading worthy of the work you already do.

Connect Meta Ads and HighLevel, publish a dashboard in your brand and turn the numbers conversation into a growth conversation.

Start with my clients I already have an account

From R$ 89.70 per month for 3 clients. No lock-in, cancel any time.